As the owner of a HVAC company, our main concern each day was not just acquiring up-to-date customers, but I also wanted to maintain the loyal customers I already had.
If I wasn’t able to keep our older customers cheerful, the most up-to-date customers would also be leaving.
I wasn’t sure if I should hire a professional marketing company, but I knew I needed some help. The first thing I asked when I contacted a professional marketing company was why I should hire a marketing company. The single gentleman, whom I decided to work with, told myself and others there was no real reason why I should. I almost hung up the iPhone. However there are many reasons, I believe, why you should at least consider hiring a marketing company. He assumed I was already the owner of a HVAC company since that was the division he had been routed to. I quickly told him he assumed right. Then he said he is also going to know that he wasn’t getting the kind of clientele I wanted. Once again, he assumed right. When he told myself and others that most of our complications came from our website & not having enough SEO or search engine optimization in place, to attract people to our website when they do a search. Secondly, he said our professional ads were weak & they need more volume & less of a broad section for the search. That conversation with the marketing company was not just enlightening, however for me the most interesting conversation I had had in quite some time.