Had to branch out for help

I had technically been in business for a long time and at that point you wouldn’t think so. This is because of the very few clients I had. If it wasn’t for the fact that I had a lot of saved up money to fall back on, I would have gone out of business by now. As my money was petering out I was genuinely beginning to feel that I might have to close down our business after all, which was incredibly saddening, because even though our business wasn’t a lot, it meant a ton to me. I wasn’t exactly sure what I was doing wrong, I even had a website for our Heating & Air Conditioning business. I saw an ad for a digital marketing dealer, & I read about them. The marketing business promised to make your business more visible to the public, & since I didn’t genuinely have much else to lose, I decided to give them a try. The people at the online marketing business were genuinely nice, & they introduced myself and others to the things that would make our Heating & Air Conditioning supplier get more traffic. They told me about PPC, SEO & SEM. Pay per click is where when our ad is displayed & someone clicks on it, I spend money for their visit & hope that they purchase something to make a profit, however google ads are good for this. Search engine optimization helps make your website more visible, & SEM is certainly similar except it uses both organic & paid methods of getting attention from customers. They taught me all of these things & how to apply them to our website in a week. I haven’t seen improvement yet, even though I feel I made the right choice.
Online marketing

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