I have attempted to keep up with new developments in technology.
I strive to improve my company’s services by taking advantage of new opportunities.
While some of my competitors are unwilling to embrace change, I continue to educate myself in my field. I am not only current with the latest HVAC equipment and service tactics but I also stay on top of modern options in advertising. I am fifty years old and started my own HVAC business over twenty years ago. At that time, there was no such thing as online marketing or social media. I bought ads in the yellow pages and the newspaper. I purchased spots and used a catchy jingle on radio and TV. Times have changed and those methods are no longer effective. I was one of the first in my local area to estable a website and use social media to promote our small Heating and Air Conditioning company. I make necessary adjustments to our marketing strategies to continue to grow our company and attract new clients. The residential and commercial clients who call us for repairs, maintenance or installation typically find our services through our website or social media pages. We utilize keywords to draw traffic to our website. When potential clients use the internet to find HVAC services in their local area, they start by typing specific words into the search bar. Furnace repair, boiler installation, air conditioner maintenance, duct sealing and heat pumps are common phrases. When someone in our coverage area is in need of the options we provide, I want to make sure we rank on Google. I want our website to catch their attention and encourage them to get in touch with us. We include a contact form on the website so they can provide information and set up service online. This is our most successful means of attracting new customers and gaining sales. The website generates continual leads for our services.