I really could have shown him all of these things myself, even though I haven’t dealt with marketing for awhile
If there is something I have seen among a lot of new business owners, it is that they feel their company will be just all fine and dandy with certainly little advertising. They think that relying on word of mouth is going to be enough to get them through. They also do paper ads rather than google ads. A lot of them also underestimate the power of digital marketing, & think that all the people will still look at billboards of other forms of older advertising, which are some of the least effective forms of it now. I don’t genuinely waste our time trying to convince people that their ideas are unlikely to work, because most won’t listen anyways, & I have our bets that their businesses won’t last long. So when I heard our son was thinking about starting up his own business, I knew I had to tell him about online marketing. My son has been a Heating & Air Conditioning dealer most of his life, but he has consistently wanted to be a business owner, & he is finally ready to take that next step. I sat him down & explained all about web building, SEO, PPC & how marketing companies work. I really could have shown him all of these things myself, even though I haven’t dealt with marketing for awhile. I figured he would be better off with someone who is more with the times. I directed him towards a digital marketing dealer that offered SEO services.